EYE CARE WHAT YOU WEAR
Built specifically for Cannes Lions Festival of Creativity. The campaign focuses on driving relevance through colour and gender recognition. When a user engages with the billboard, in built software recognises if the individual is wearing glass, their gender and registers the predominant colour that they are wearing. From determining these three data points we can deliver specific imagery that is relevant to that individual from the 41 videos stored. Recognising the colour that an individual is wearing allows us to determine that this is a colour that they like. The software then picks the closest colour match and the appropriate gender to match to that individual. If an individual is not wearing glasses we can safeguard ourselves and display sunglasses instead of spectacles.
This project focuses on delivering appropriate imagery through gender and colour recognition.
- Post Production