The Release

This was a lovely project to work on as the entire team were delightful. The talent were photographed at Bad Star Studios and the IV drip was built in and rendered in 3D.

There is a lovely video piece that goes with the campaign, with the IV balloons playfully dancing int he air as they drift up, but due to the sensitivity of the pharmaceutical industry we have to keep it under lock and key.

Below are two images from the series of twelve still images that were created for the campaign.