Gold at the AOP Open Awards within the Innovation Category

We are honoured to be awarded a Gold at the Association of Photographers Awards last night for our “I Care What You Wear” project.

Kai has been pioneering and pushing the boundaries with photography for over 15 years. Creating an integrated work flow that allows the same ideation to flow onto multiple platforms under one production.

The ‘Eye Care What You Wear’ project pushes this further and explores a contextual approach to delivering the visuals to the audience. Delivering the most appropriate image accordingly to varying data sets. In this case, gender recognition, colour identification and if the audience is wearing glasses or not.