INVOLVEMENT

Photographer: Kai Bastard

We undertook the full production of the campaign. From sourcing stock library images, writing the script to create the mosaic collage of the portrait and developing all still and animation assets to complete the campaign. The IV balloon has been developed fully in CGI, creating flexibility and ability to create alternative angles and shapes for different executions. The assets that we have develop are flexible for all media formats and have the potential to be developed into interactive experiences.