Maloff
OVERVIEW
This clever and minimalist creative turns the products packaging into origami that represent modes of transport alongside the mosquito it is battling. The campaign was created in CGI with the original product artwork used as a texture to wrap around the object. Consideration had to be made around areas where the paper folded both for readability and aesthetically. Working in CGI also allowed for consistency throughout the series.
INVOLVEMENT
Integrated Production
CGI
Creative Retouching
Animation