We create visual content that continuously adapts to your audience in real time and the physical space, both programmatically and creatively. Providing your audience a relevant tailored experience and giving you insight through engagement.
Creativity is our life blood. We look at connecting brands to audiences through dynamic and engaging solutions.
We ensure flexibility and agility throughout the working process. Allowing final ideas to pivot across multiple platforms with ease.
PHOTOGRAPHY & VIDEO
Technology is only half the solution, we compile bespoke teams with both the creative flare and eye for detail to create and deliver on the visual content required.
Maintaining the highest standard of finish along with the correct visual brand language, giving you a competitive advantage against your competitors.
WHAT WE THINK
Progressive thinking sets us apart from our competitors fixed mindset. Allowing us to pioneer new ways our clients can engage with their customers, through creative photographic practices blended with digital tools. With a mobile first mentality we strategically build photographic experiences that provoke reaction and give return via quantitive data. Turning a traditional one way exchange into an informative two way transaction.
Below is a cross section of recent completed projects.
Gone are the days of a one fits all approach. Target your audience with photography that can adapt contextually to a specific data sets or circumstance.
Let your imagery adapt to different times of the day, from the lunch time rush through to early morning commuting.
WEATHER / TEMPERATURE
Allow your images to adapt accordingly to changes in weather / temperature or pollen count.
Allow your imagery to change colour accordingly to environmental colour shifts or peoples clothing.
Change your image’s gender positioning according to your audience.
Diversify your imagery by being more relevant to specific demographics in certain locations.
Turn linear photography into a fully subversive 360 interactive experiences that tell a richer story.
HERITAGE OF THE NAME
Your probably thinking why is the company called Bastard? Well the name is derived from our founder Kai Bastard. The name is a famous English surname of 11th century Norman-French origins. Initially and for several centuries 'bastard' was not considered a term of abuse. In fact it marked recognition of the status of a natural off-spring, within a noble family. The change of use of the word has subsequently caused many to change their name. Nethertheless Kai is proud of his surname and has adorned the company with the same